Our Services
Encompass Consulting delivers comprehensive digital and eCommerce consulting services tailored to hospitality, retail, and service-based businesses. Our focus is on optimizing the customer journey across every stage — from attracting traffic to improving conversions and retaining customers, and optimizing their lifetime value (LTV).
Digital Strategy & eCommerce Planning
We create data-driven strategies that connect your marketing efforts with customer behavior. Whether you’re launching a new website, realigning your online goals, or developing a full digital roadmap, we’ll help you define your strategic focus areas and create a practical, results-oriented plan.
Includes:
End-to-end eCommerce strategy development
Channel and revenue planning
Campaign prioritization
Customer journey mapping
Actionable project plans
SEO, Paid Search & Web Visibility
In partnership with your digital agency, we help you improve organic and paid search performance through structured audits and campaign strategy in a way that best represents your business. Our goal is to make sure your brand is found by the right people, at the right time, wherever they are.
Includes:
SEO audits and technical reviews
Keyword research and opportunity mapping
Paid Search/SEM strategy and vendor collaboration
On-page structure and metadata updates
Recommendations for website architecture and internal linking
UX Optimization & Conversion Optimization
We go beyond design to analyze the experience users have on your site. From load speed to layout logic, we identify barriers to conversion and offer actionable insights to increase engagement, drive sales, and improve usability across devices.
Includes:
UX audits and usability testing
Mobile-first responsiveness evaluation
Heat mapping and traffic flow analysis
A/B testing and CRO strategy
Reporting & Performance Evaluation
We translate marketing data into business clarity. By aligning KPIs with business goals, we show what’s working, what’s not, and how to pivot strategically.
Includes:
Performance reports for channels, content, and campaigns
Attribution analysis and funnel breakdowns
Ongoing optimization recommendations
Project Management & Agency Oversight
We step in as experienced leaders to manage digital projects, ensuring agency partners stay on schedule, on budget, and on strategy. We align all stakeholders and guide execution without burdening your internal team.
Includes:
Website design and development oversight
Cross-functional collaboration with internal and external teams
Campaign launches, timelines, and milestone planning
Vendor management and accountability
Digital Advertising Strategy
From prospecting to remarketing, we help you reach your audience with digital advertising campaigns that balance brand awareness with ROI. We coordinate with ad platforms and creative vendors to ensure every dollar works harder.
Includes:
Display and retargeting strategy
Affiliate and contextual campaign planning
Ad performance analysis and ROI tracking
Platform mix recommendations