Digital Strategy That Moves Hospitality, Retail & Service Brands Forward
Brands We’ve Worked With
Encompass Consulting is a digital marketing consultancy that helps hospitality, retail, and service-driven businesses grow online. We develop performance-focused strategies, optimize eCommerce experiences, and keep agency partners accountable.
Our Services
We maximize eCommerce performance, visibility, and profitability.
Tailored strategies that connect marketing, customer behavior, and business goals. Designed to drive focus, clarity, and growth.
Comprehensive audits and planning to improve search rankings, boost qualified traffic, and align paid media efforts with ROI.
Actionable insights to improve user experience and cross-device functionality so more visitors become customers.
Clear, actionable reporting that connects marketing efforts to KPIs and uncovers growth opportunities.
Smart, ROI-focused advertising strategies that combine retargeting, prospecting, and campaign oversight to increase visibility and performance.
Hands-on leadership to ensure agency output, timelines, and budgets stay aligned with your business goals.
We support leaders who own digital growth but need a trusted partner to drive it forward.
Our Expertise
Whether you’re launching a new site, evaluating campaign performance, or focusing on direct sales and lead generation, we bring clarity, structure, and senior-level guidance to every step.
We specialize in supporting:
Boutique hotels, independent hotel groups, and acquired properties under major flags.
Retail brands seeking conversion-focused eCommerce growth.
Service businesses looking to turn website visitors into booked appointments or inquiries.
What Makes Us Different
From eCommerce channel optimization to CRO improvements, everything we do is grounded in results.
Performance-Led Priorities
Real-World Expertise
Led by Nicola Rossin, with 20+ years of experience leading digital strategy and eCommerce growth for top hospitality, retail, and service brands.
We deliver clear digital roadmaps, not cookie-cutter checklists. Our work helps teams make decisions faster and smarter.
Strategic Thinking Without Executional Overwhelm
We operate as an extension of your team—from high-level strategy to day-to-day execution, we provide thoughtful guidance tailored to your goals, bandwidth, and budget.
A Collaborative Extension of Your Team
What Our Clients Say About Us
"…Nicola brings a wealth of knowledge to the table, along with a highly organized, very detailed approach to maximizing market share, market profile, and revenue. Whether it’s improving websites, booking engines, or digital advertising, Nicola and Encompass deliver excellent results. "
— Larry Basham, COO, Elite Island Resorts
“Nicola is the best eCommerce professional that I ever worked with; focused on results and very trustworthy. In a few weeks she helped us fix and build our eCommerce and digital channels. Very knowledgeable in LATAM market. Always goes the extra mile. Looking forward to work alongside her in the near future."
— Jose-Luis Galindo, Commercial Director, Camino Real Hotels
"Encompass Consulting, Inc. has been a key part of our digital marketing and web development team. Nicola’s breadth of expertise in this arena combined with her willingness to go the extra mile and truly understand our needs, has greatly assisted us in rebuilding our sales & marketing strategies and delivering the ROI we previously were unable to attain.”
— Jason Kycek, Senior Vice President Sales & Marketing, Casa de Campo Resort & Villas
"[Encompass]…provided great input on enhanced user experiences, add-on tools and SEO practices, resulting in a robust online platform. We have seen great success in year 1 with a 22% increase in online sales overall and we doubled our mobile web revenue the first 10 months"
— Sylvia Scholey, VP Sales, Marketing & eCommerce at Elegant Hotels